Jellycat was established in London in 1999 to create quirky, original and innovative soft toys for all ages. The name Jellycat was dreamt up by a child who loved jellies and cats and giggled at the thought of the two together. The silliness of the name was a great reflection of the design and so it stuck! They have designed in the UK since the beginning and continue to work with designers at the Jellycat HQ in London and around the country. Their focus is on created coolest designs with the most luxurious of fabrics.